When starting to look for a real estate agent, begin by paying close attention to the agents who you continually see “farming” your neighborhood. “Farming” is when an agent sends out informational reports, post cards, just listed and just sold postcards, calendars, and holiday cards. Finding an agent who works so hard to earn your business will equate to finding an agent that will work as hard to sell your property. They’re motivated and hard working not just for you, but because they know what brings them the money. Most real estate agents will tell you privately that the agents who are out working neighborhoods are usually the good real estate agents. Not only does it show that they are willing to work hard but one could naturally assume they know the area better as well.
Referrals from friends and family can be another way to find an agent. However, always take into account the source! Friends may receive some type of compensation for recommending their agent of choice. Moreover, just because an agent is a good family friend doesn’t mean he or she is a good real estate agent. Your friend or family member may be recommending this agent out of a sense of obligation and not because they are excellent at their profession. This is a business transaction and not a friend building activity. You need a competent professional who can get you the most!
Check in the local home magazines, these are often a good place to find a reputable real estate agent. Be careful to note the number of listings in the magazine. Perhaps he or she is spread to thin and does not have time to work directly with you. Don’t allow yourself to spend more time with an assistant than the agent.
Finally, keep an eye open for real estate directory web sites like www.localrealestatedir.com. If a particular agent doesn’t take the time to market their services on the internet chances are good he or she is not taking advantage of other technologies that can assist you.